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Guerrilla marketing is characterized by its innovative and unconventional approach to promoting products or services, often employing low-cost tactics that can create a significant impact with minimal financial investment. This strategy relies on creativity and originality, using unique ideas or locations to capture the attention of consumers in unexpected ways. For example, guerrilla marketing may involve street art, flash mobs, or interactive experiences that engage the audience directly, creating memorable interactions that spread awareness.

The effectiveness of guerrilla marketing lies in its ability to provoke thought and generate buzz, often leveraging word-of-mouth and viral potential rather than traditional advertising channels that can be costly. This approach is especially appealing to small businesses or startups that may not have the budget for high-profile campaigns, allowing them to compete in a crowded marketplace with innovative strategies that resonate with their target audience.

In contrast, other options like the use of high-budget advertisements, heavy reliance on social media, or targeting a global audience do not align with the core principles of guerrilla marketing, which prioritizes creativity and local engagement over financial expenditure or broad reach.